Google trends sentiment analysis11/9/2023 The social distance requirements to customers and other workers reduced activity in some sectors. The deterioration of consumer sentiment might be a cause of the deterioration of employment expectations. On the other hand, consumer sentiment decreased during the pandemic ( Curtin, 2020). Baker et al. (2020) proved that overall spending decreased, but the consumption in few sectors increased: food, retail, credit card spending. The pandemic accelerated uncertainty and social tension which influenced the consumer behaviour. In this context, the reduction of labour supply because of the ill people decreases the employment expectations. Friends and other relatives of these people might be affected ( Currie and Madrian, 1999). The labour supply is negatively affected because of the health state of infected people. The first channel is represented by the deterioration of human capital. Therefore, we will present the way in which COVID-19 epidemic affects employment expectations conditioned by digital transformation.īeland et al. (2020) showed that there are more channels through which COVID-19 affects employment and consequently, the employment expectations. New social restrictions affected labour market, changing employment expectations and intensifying the society digitalization as a solution for solving the tensions on labour market. One of the main challenges of COVID-19 pandemic is the connection between labour market and digital transformation. According to Laing (2020), the impact of Covid-19 on the world can only be matched by the Great Depression. To save the citizen's health and lives, countries worldwide make drastic political decisions which significantly shook the global economy and changed social reality. The global COVID-19 pandemic became an event of exceptional impact to the society and economy.
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